Bios
Director General, AMAI (the Mexican Association of Research Companies)
For more than three decades, Alejandro has worked in applications of research and planning in such areas as mass communication, media, advertising, markets and branding. He received a B.A. in Communication Theory and Research (UIA, México), a Diploma in Political Marketing (ITAM, Mexico) and a Master's Degree in Marketing and Communication (UOC, Barcelona)
Since 2003, Alejandro has a twofold activity. He is Director General of the AMAI (the Mexican Association of Research Companies) as well as consultant on market and communication research and planning. He recently co-authored with Rubén Jara a book: Medición de audiencias de televisión en México, the first volume about television ratings in Mexico.
CASRO President
Diane, head of CASRO since 1979, has been a member of the Board of Advisors of four U.S. graduate programs in marketing research. In 2006 she received the "Research Industry Impact and Prestige Award" from the Master of Marketing Research Program at the School of Business of Southern Illinois University at Edwardsville. Diane is a member of ESOMAR's Professional Standards Committee, and serves as Chair of ESOMAR's Mobile Research Project Team. She is a Past President of the Market Research Council (MRC), the Research Industry Coalition (RIC), and the Council for Marketing and Opinion Research (CMOR).
CEO, The Gilmore Research Group
With a background in rapid-growth, high-technology manufacturing firms coupled with financial analytical responsibilities at a major corporate conglomerate, Litton Industries, Robin brings an outsider's perspective to Gilmore Research. Having held positions on both the financial and operations sides of businesses, Robin brings a new level of discipline to Gilmore Research, which has been in business for over 50 years. Robin is Co-Chair of the CASRO Financial Surveys Committee.
Executive Director, ABEP (Brazilian Market Research Association)
After eight years in companies such as Unilever and Saab Scania, acting on internal controls, Marisa has worked for 18 years at research companies as a Financial and Executive Director. She also acted as Consultant for Management of Business and Auditor for other 8 years. Marisa graduated in Business Administration, with specialization in Financial and Administration, and has been working full time at ABEP – Brazilian Marketing Research Association as Executive Director, since 2007.